The 45-Point Technical & Local SEO Audit Checklist

Ensuring search bots can crawl and index your pages without errors

SSL/HTTPS: Valid SSL certificate installed with 100% force HTTPS 301 redirection.
XML Sitemap: Dynamic `sitemap.xml` generated and submitted in Google Search Console.
Robots.txt: Clean directives without accidentally blocking CSS, JS, or images.
Canonical Tags: Self-referencing `` on every page to prevent duplicate content penalties.
Core Web Vitals Speed: Largest Contentful Paint (LCP) < 2.5s and Cumulative Layout Shift (CLS) < 0.1.
Zero 404 Errors: Clean custom 404 error page with auto-redirect links to home/services.
Mobile-First Viewport: `` on all pages.

Optimizing keyword relevance and user search intent

Unique Title Tags: Under 60 characters with primary keyword and local city modifier (e.g., *Patna, Bihar*).
Compelling Meta Descriptions: 140-160 characters containing strong value proposition and call to action.
Single H1 Heading: Exactly one distinct `
` heading per page containing the primary topic keyword.
Structured H2/H3 Hierarchy: Logical heading breakdown matching search query intent.
Image Alt Text: Descriptive, keyword-rich `alt` attributes on every photo and icon.
JSON-LD Schema Markup: `LocalBusiness`, `Organization`, `Service`, and `FAQPage` embedded.
Internal Linking: Contextual anchor text connecting service pages to industry solutions.

Dominating local 3-pack map searches in Patna and Bihar

Verified Google Profile: 100% completed business description, hours, categories, and service catalog.
Consistent NAP: Name, Address, and Phone number 100% identical across website footer and Justdial/IndiaMART.
Active Review Strategy: Verified client reviews with owner responses within 24 hours.
Geotagged Photos: Real office and team photos uploaded weekly to Google Maps.
Google Maps Embed: Verified interactive Google Map iframe embedded on Contact page.

The 45-Point Technical & Local SEO Checklist